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- People are looking for a new “angle” on job hunting, they want a leg up on their competition in a tight job market.
- They want to know what the interviewer wants to hear, so they’ll know what to say to him to get the job. (Millions of people who don’t speak English will want help, too.)
- No other job-hunting book shows people what to say. Not the contact books, the how-to books, or the resume books. None.
- “25” is written simply, the way people speak. They can read and remember, even glance at the title-summaries before their interview. Or, listen to the audio book in their car.
- The timing is appropriate. Over 13 million people are unemployed and are looking for jobs. Around 650,000 more every month. In Los Angeles, for example, 702,00 people are unemployed. Last year, a mind-boggling 60 million people looked for and changed jobs. And 1.6 million new college graduates will look for jobs this year, and every year.
- “25” isn’t a tome; it’s a useful book. People want books they can use to better their lives, they can use to make money.
- “25” costs $14.95. Ten dollars (30% off) to get a leg up on their competition in a tight job market, ten dollars to get their lives back on track. Who says things cost too much?
